Answer: I help performers find a unique market and develop a personal brand that reflects their personal story. There is only 1 you. We’ll define your niche, clarify your messaging, and position you, so clients see you as the only option—not just another option.

Answer: Yes, absolutely. I’ll work with you to create a strategic plan that includes optimizing your online presence, referral strategies, leveraging social proof (like testimonials and video reels), and positioning you as a premium performer so you can confidently increase your fees. There is a simple way to position yourself that allows you to another zero to your fees. Instead of $500, it could be $5,000 with a simple shift in mindset and positioning.

Answer: Absolutely. I've been self-employed most of my life. I earned money doing shows while still in high school. (I graduated in 1975.) My background includes entertainment as well as event marketing, trade shows, expos and production. I've been working directly with magicians, variety artists, and entertainers, helping break through a scarcity mentality and see the abundance of opportunities.

Answer: Yes. My expertise is more in marketing, but I can also help you with scripting, transitions, audience interaction, or effect selection. I can help fine-tune your act to improve pacing, engagement, and emotional impact, so your performance leaves a lasting impression.

Answer: We’ll craft a promotional strategy that's authentic, sincere and genuine, so people get to know, like, trust and respect you—focusing on storytelling, client success stories, and value-driven marketing. You don’t have to sell yourself; you just need to let others see the value you bring in an honest and engaging way. Confidence, not arrogance.

Answer: The internet is a strange environment. I've been online since the 90s. I've learned to build a hybrid model of digital, physical and in-person activity. I’ll guide you in building a simple but effective online platform: a Marketing Funnel, a CRM system (Customer Relationship Management), Optimized Social Media profiles, and possibly a YouTube or Email List, or an automated Direct Mail Postcard strategy. The objective is to create content that attracts your ideal clients and grows your visibility organically and keeps you in the minds of the Event Planners, auto-magically.

Answer: That’s where my coaching, consulting and mentoring shines. Passion will pull you through the tough times. I’ll help you set clear, realistic goals so you can see and feel progress, and we will check in regularly to keep you focused. You won’t feel like you’re doing this alone. Having me as your mentor provides structure, encouragement, and fresh perspective—especially when you hit a creative block. I use my G.O.S.P.A. process. Goals, Objectives, Strategies, Plans and Actions.