Event Planner Check List Event Planners, are by nature, very “Detail Oriented” people. We all make mistakes, but in the Event Business, just one missing detail can result in a HUGE event disaster. Remember to cross the “T”s, dot the “I”s.

How to Attend a Trade Show The activity of “attending” a trade show is very different from “exhibiting” at a trade show. There are advantages to both. You might want to attend a show before making an investment in exhibit space. This document shares some basics that you may not have thought about.

10 Way to Improve Direct Mail Results Direct Mail still works. USPS still delivers. When done right, Direct Mail can be a powerful promotion method that builds traffic, targets key prospects, generates sales Get this document and watch your response rate soar.

Ideas for Sponsored Revenue Event Professionals know that sponsorship support is the foundation of a successful event, and providing sponsors with an ROI (Return On Investment)

Tradeshow Tips This document is much, much more than a simple Tip Sheet. This document contains multiple tips and elaborates on each tip in detail. Trade Shows Work, but you need to know how.

10 Key Elements of Event Marketing This document outlines the 10 key actions for a successful Event Marketing Campaign. Goals, Pre-Event, Message, Booth Graphics, Product, Service, Qualifying, Know the Show, Follow Up, Evaluation, Improvement and More!

Event Marketing Worksheet This document is the “Cover Sheet” for working out your Event Marketing Plan, Strategy and Actions. Cover the basics of what, when, where and who, then continue by completing tentative variable information.

Tradeshow Exhibitor Check List Forgetting or ignoring “little” details can lead to BIG disasters. Don’t leave out the details. Pre-Planning, Budget, Pre-Show, Customers, Incentives, Lead Follow Up and tons of other details. There are lots of moving parts. Don’t leave anything out.